Yes, yes, we know, hipster parents are out there with their man buns, their babies named Banjo and their avocado toast (JK, that was sooo 2010, now they’ve got, IDK acai bowls and alkaline water). But when it comes to fashion, it’s hard to deny that these parents know where to find the coolest hipster kids’ clothing lines and brands in which to dress their tiny, trendy, adult-looking mini-mes. Whether it’s an indie brand with serious street style or a retro floral dress straight out of your mom’s Laura Ashley collection circa 1991, chances are the trendy parents in your life know where to find it — and where to find all the other chic hipster kids’ clothes on the market today.
10 Best Hipster Kids’ Brands at a Glance
Best Overall: Next Kids
Best Boutique Hipster Kids’ Brand: Rylee + Cru
Best Hipster Kids’ Brand for Tees: Redbubble
Best Affordable Hipster Kids’ Brand: Cat & Jack at Target
Best Hipster Kids’ Brand for Prints: Milk Teeth
Best Nostalgic Hipster Kids’ Brand: Gap Kids
Best Hipster Kids’ Brand for Basics: Uniqlo
Best ‘Mommy and Me’ Hipster Kids’ Brand: Mia Belle Girls
Best Cheerful Hipster Kids’ Brand: Crann Organic
Best Hipster Kids’ Brand for Shoes: Boden
Scroll through popular influencer profiles on Instagram, and you’re bound to find dozens of adorable pictures of stylish babies, toddlers, and teens donning cute designs from brands like Appaman, Gap Kids and Maisonette, to name a few. If you’re jealous of how polished they look, you’re not alone. There’s a reason celebrities swear by these brands when they dress their own kids.
The good news is you don’t have to experience any fashion FOMO thanks to the bountiful world of online shopping. Ahead, we’ve gathered some of our favorite hipster kids’ clothing brands to inspire you and your fashion-forward kiddos. So, crank up some alt-folk music and get browsing — alkaline water optional.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target and Nordstrom are SheKnows sponsors, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
-
Next Kids’
Image Credit: Next Kids If you’re searching for the best hipster kids’ clothes that are durable and cute, add this pair of flower-embroidered jeans from Next Kids to your cart. They feature adorable stitched flowers on the legs of the jeans. You can also check out the brand’s other picks while you’re browsing.
-
Rylee + Cru
Image Credit: Rylee + Cru Rylee + Cru is a super-curated kids’ clothing shop that feels more like a boutique. Think sand dollar sets, checkered shearling jackets, and Madewell-esque prairie dresses.
-
Redbubble Smiley French Fries Kids T-Shirt
Image Credit: Redbubble/Blake Stevenson Redbubble, which works with a million designers worldwide and uploads new pieces every day, is the ultimate spot to pick up charming tees for your kids, like this French fries design. You’ll find plenty of options that fit their personality to a, well, T. Since there are so many designs and artists to choose from, you and your kid will find something that’ll align with their latest obsessions (whether it’s kitschy fast food T-shirts, cats, cottagecore frogs—yes, really—and more). It’s truly the ultimate site for all things kid clothing and accessories.
-
Cat & Jack Short Sleeve Denim Button-Down Shirt
The most classic hipster look that has stood the test of time? A denim button-up. This one from Cat & Jack is made with high-quality cotton, so it’ll hold up after washing. It’s a great everyday shirt and can be dressed up for events. Plus, Cat & Jack at Target has plenty of other affordable hipster finds where this came from.
-
Boden
Image Credit: Boden Their shoes may be the most important component of any hipster kid’s outfit. Boden has a great selection of classic shoes, like these Chelsea Boots, that any cool kid will love.
-
Milk Teeth
Image Credit: Milk Teeth For clothes with good vibes (and good prints), check out Milk Teeth. You’ll find cozy finds with adorable patterns like teatime sweater.
-
Uniqlo
Image Credit: Uniqlo Uniqlo is well-known in hipster circles as the place to get great basics, but it’s also a go-to for things like graphic sweatshirts and cool prints thanks to the limited-edition collaborations. Case in point: check out this Toy Story UT Graphic T-Shirt.
-
Gap Kids
Image Credit: Gap Kids The more things change, the more they stay the same. The Gap was probably one of your go-to destinations for on-trend ’90s threads, and now it’s the spot to find hipster looks for your own little icons. And is there anything more hipster than a rugby shirt? We think not! This adorable Denim Jogger Jumpsuit is just one of the hipster-esque finds you can snag from Gap Kids.
-
Crann Organic Cotton Green Hoodie
Image Credit: Crann Organic Crann Organic is your destination for colorful, eco-conscious hipster chic attire, like this Organic Cotton Green Hoodie.
-
H&M Kids
Image Credit: H&M Kids So long, fitted jeans. The baggier, the better, is what kids want these days. Try these wider-leg jeans from H&M, which is loaded with affordable hipster looks for all ages.
-
Zara Kids Denim Jacket
Image Credit: Zara Everyone, kids and adults alike, need a denim jacket in their closets. This one from Zara, with its faded wash and relaxed fit, is so cool you might want to find one in your size too. Plus, it’s a perfect throw-it-on-and-go piece when you’re not sure if they’ll need a jacket or not.
-
Maisonette Unicorn Sequin Bomber
Image Credit: Maisonette It’s a little bit ’70s disco, a little bit athleisure — and totally rock ‘n roll. This Unicorn Sequin Bomber (and matching joggers!) from prime hipster spot Maisonette makes dressing down look fabulous. A pair of roller skates would truly do this number justice.
-
Mia Belle Girls
Image Credit: Mia Belle Girls If Mia Belle Girls‘ pre-styled outfits look made for the ‘gram, you wouldn’t be wrong. The Miami-based brand is a social media darling with more than 90K followers on the platform. While many of the styles skew girly — think ruffle-sock ankle boots and tulle dresses — you’ll also find pint-sized versions of items your favorite influencers would wear. For instance, take a look at their Color Me Cutie Ombre Wide Leg Jeans. The name speaks for itself, tbh.
-
Primary
Image Credit: Primary Primary, a children’s line that emphasizes high-quality materials above all else, has really great options for cool ensembles. Whether you just want some effortless tees, rainbow puffer jackets, or one of these classic cardigans (that comes in 19 colors!), Primary has you covered with clothing your kids will want to live in.
-
Janie & Jack
Image Credit: Janie & Jack Janie & Jack is truly *the* hub for dazzling kids’ wardrobe picks, especially if you’re looking for something with a “quiet luxury” feel — i.e., French Girl style, like this horse sweater, coats with faux fur collars, fair isle sweaters, and tons of dresses and dress-shirts with gorgeous colors and patterns. Janie & Jack is also a good one for seasonal pieces, as well as cute collabs, like Disney.
-
J. Crew Kids
Image Credit: J. Crew Kids You may be surprised at the hipster kids’ threads you’ll find at J. Crew, including blazers, Fair Isle sweaters and this absolute gem: the Kids’ Cambray Bow Tie. Now all your kid needs is a seersucker suit.
-
Appaman
Image Credit: Appaman Inspired by a people-watching session in Brooklyn, Appaman’s selection is designed to bring some serious street style to the classroom, the playground, or wherever your kid’s adventures take them. This lightweight Highland Sweatshirt is a perfect example!
-
United Colors of Benetton
Image Credit: United Colors of Benetton This unisex rain jacket with an oversized hood by Benetton can look hip even on drizzly days. Paired with a beanie and some Ray Bans, your kiddo’s “this old thing?” look is complete.
-
Rockets of Awesome
Image Credit: Rockets of Awesome Rockets of Awesome is as awesome as its name implies. Its clothes are designed in-house by fashion industry veterans, with colors and patterns that are made for easy mixing and matching. Their Dipped Comfy Sweater features a diagonal dip dye and sparkly metallic cuffs – hipster perfection when paired with some boots for the ultimate combo of sass and class.
-
Dr. Martens 1460 Boot
Image Credit: DSW Okay, would any hipster toddler’s closet really be complete without a pair of too-cool Dr. Martens? We think not. And come on, you can even get them in bubblegum pink. Check out DSW for more funky footwear.
More Stories from Parenting
