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Here at SheKnows, we love finding the best viral beauty products. Whether you’re looking for skincare for your tween or teen, and hoping to treat yourself to a new beauty routine, we’re always on the lookout. While most beauty enthusiasts turn to retailers like Ulta and Sephora, did you know Walmart has many of the same buzzy brands and products at a fraction of the cost?
Walmart is known for its affordable prices across multiple categories, but if you haven’t checked out the beauty section, now is the best time. The retailer is packed with brands like Hero Cosmetics, Dyson, Laneige, and more. You can also stock up on the less glamorous items like your everyday moisturizers and staple lip balms (hello Palmer’s Cocoa Butter Swivel Sticks). Regardless of what you’re looking for, something will surely catch your eye.
Ahead, we spotted eight viral beauty brands you can shop right now at Walmart, starting at only $8!
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Walmart is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Physicians Formula
Physicians Formula isn’t a new brand on beauty shelves; in fact, it has an 80-year-old history of crafting effective products for all skin types. The brand was founded by Dr. Frank Crandall, an allergist in Los Angeles, who sought to create hypoallergenic makeup for his wife. Now, in 2025, the brand has gained new popularity with younger generations ever since Sofia Richie Grainge praised Physicians Formula’s Murumuru Butter in a “Get Ready with Me” wedding video.
Murumuru Butter Bronzer
The Murumuru Butter Bronzer boasts a creamy and soft formulation that blends seamlessly into the skin. Unlike other bronzing options, this one delivers a natural sun-kissed glow with a radiant finish in mere minutes.
Powder Palette Color Corrective Powder
This powder palette is made with a complementary color combination that enhances skin tone. The shades work to counteract common skin concerns like redness and dullness. The result? A natural-looking complexion without a cakey finish.
The powder is dermatologist-tested, which makes it an excellent pick for those with sensitive skin. Shoppers also praise that you can use it as a setting powder to lock makeup in place or for touch-ups throughout the day to control shine.
Bubble Skincare
Tweens (and their parents) love Bubble Skincare. Here’s why: Bubble’s skincare includes gentle products that are safe for young skin. Although suitable for tween and teen skin, the products aren’t lacking in effectiveness — each one is made to address concerns like acne and dryness. Plus, its fun and colorful packaging is super cool too!
Slam Dunk Hydrating Face Moisturizer
If you’re looking for a daily moisturizer for your kiddo, make sure this one makes its way into your cart. It’s made with hydrating ingredients like aloe leaf juice to soothe and moisturize. There is also vitamin E, an antioxidant that helps fight off free radicals and restores skin cell health.
Tell All Juicy Secret Lip Balm
My daughter (10) loves this lip balm and has purchased one for all of her friends. The lippie comes in a cute tube with a keychain they can attach to their backpack or school lanyard. Aside from its fun packaging, the balm is packed with hyaluronic acid thanks to its dermatologist-tested and plant-based formula.
Hero Cosmetics
You probably know Hero Cosmetics from their famous hydrocolloid acne patches that eliminate the toughest of blemishes almost instantly. The brand is also packed with other gel-based and effective products for acne-prone and sensitive skin.
Rescue Balm
The Rescue Balm is a must-have for no-makeup days. It works to improve post-blemish redness while leaving a sheer tint coverage behind. How? The balm uses color-correcting green encapsulated pigments that transition from a green hue to beige color.
Mighty Patch Original
While browsing Hero Cosmetics’ products, stock up on the viral pimple patches. Each one is pre-treated with a dose of medical-grade hydrocolloid that lifts gunk from the blemish to reduce its size in just a few hours.
e.l.f.
It’s no secret that makeup and skincare can cost a fortune, that is why beauty enthusiasts turn to e.l.f. products — they’re affordable and accessible. And just because they’re offered at lower prices doesn’t mean that the products sacrifice high-quality formulas that rival more expensive brands.
Putty Blush
Shoppers say this putty blush is “perfect.” The texture is slight on the skin and goes on seamlessly. The color payoff is stunning and lasts all day!
Power Grip Primer
Shoppers say that the e.l.f. Power Grip Primer is comparable to Milk Makeup’s Hydro Grip Primer, but it’s only $11! The primer consists of a sticky, gel-like texture that binds to makeup products which extends their wear. It’s also made with hyaluronic acid to moisturize the skin deeply.
Skin Gym
Meet Skin Gym, an innovative product line that offers innovative skincare tools and devices. You can shop for Gua Shua tools, LED therapy devices, and reusable face masks that highlight the brand’s emphasis on “skin fitness.”
IceCool Ice Roller
Sure, there are a ton of ice rollers on the market, but this one is highly rated and under $30! The roller is lightweight and easy to maneuver, even in the smallest parts of your face. You can also use it on your décolletage to soothe and smooth signs of aging.
Reusable Face Mask Forehead Wrinkle Patch
These reusable patches are made from 100% silicone so they feel soft and comfortable against the skin. They work to minimize the appearance of fine lines and wrinkles, and lock in your favorite anti-aging products.
Dyson
It’s hard to scroll through social media without seeing creators rave about their Dyson hair tools. And there’s a reason why: The tools make it easy to get salon-worthy hair from the comfort of your own bathroom. Each product features innovative technology that styles your hair without drying it first. You can also create your favorite hairstyles with one tool, eliminating the need for multiple products and saving you time.
Restored Airwrap Multi-Styler
If you’ve had your eye on a Dyson Airwrap, head to Walmart to snag this one that saves you some money. The Airwrap does it all, from smoothing hair to delivering bouncy curls, making it one of the most efficient hair tools to add to your routine.
Restored Airstrait
This hair straightener styles your hair without having to dry it first, which saves time and leaves strands healthier than ever. The tool features intuitive airflow, leaving your hair looking like you just stepped out of the salon.
Laneige
Laneige uses a water science approach to skincare. The brand also incorporates clinically-driven formulas that focus on hydration and the overall health of the skin.
Lip Sleeping Mask
The Laneige Lip Sleeping Mask is an “It” product that beauty lovers of all ages praise. It has a delicious scent that lingers on the lips and offers the most impressive moisturizing benefits. You can apply the mask on your lips for a few minutes or overnight for a subtle and plump appearance.
Water Sleeping Face Mask
This water sleeping face mask is similar to the popular lip mask, but it’s for your face. Its formula deeply hydrates dull and dry skin thanks to the included ceramide formula.
Osāna Naturals
Osāna Naturals has been viral on TikTok since shoppers discovered the brand’s affordable, clean beauty products. From body care and haircare, each product is crafted with aromatic scents that turn your everyday routine into a luxurious ritual.
Ultra Hydration Jasmine + Rose Water Conditioner
It’s hard to believe that haircare this luxurious is under $10! The Ultra Hydration Jasmine + Rose Water Conditioner is a deeply hydrating conditioner that leaves hair healthy and shiny. It’s packed with naturally derived ingredients and radiates an aromatic jasmine and rose water fragrance.
Ultra Moisture + Hydration Body Wash in Vanilla + Coconut for Dry Skin
You can also snag this vanilla and coconut body wash from the brand, too. It contains no sulfates, parabens, or phthalates and is dermatologist-tested and approved for all skin types.
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