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It’s been a little over a week since the denim ad heard all over the world first hit our screens. Of course, I’m talking about the now iconic Gap x KATSEYE campaign. With less than 10 days in the public eye, this new advertisement has gone viral everywhere and is now one of the most genius marketing moments of the year. And with conversations about “clap backs” and controversy with another brand (IYKYK) set aside, the campaign is downright beautiful. Obviously, you can say it’s because there are six stunning girls at the center of it dancing to Kelis’ ‘03 hit, “Milkshake,” but I would take it a step further and credit the moment to what they’re wearing.
As a late-90s baby, Gap has always been a pinnacle in the retail fashion world. Some of my first denim pieces were from Baby Gap. As I grew older, it became more of a staple in my wardrobe. However, I’ve always considered the brand to be a place of good, high-quality basics and nothing more. So seeing new collaborations and campaigns with trendy styles to come out of the timeless American brand has been such a game-changer for me.
Like the rest of the Internet, I’m still very much obsessed with the campaign — everything from KATSEYE’s jaw-dropping choreography to the early aughts classic that they’re dancing to. But what really has me tuned in for the entire 90-second video are all the denim looks that the pop girl group is wearing. From Megan and Sophia’s pleated skirt looks to the low-rise jeans Lara and Yoonchae are wearing, I want it all. And luckily for me, Gap’s Labor Day Event is starting now, with tons of pieces from the campaign on sale for up to 50% off. So if you still haven’t purchased all the looks, there’s no better time to do so.
Below, check out all the styles worn by KATSEYE with some special pieces from Gap’s Fall Denim Shop.
Megan’s ‘Fit
Sophia’s ‘Fit
Denim Fitted Shirt + Pleated Denim Mini Skirt
Another pleated skirt for the win, but this one has a more high-fashion vibes thanks to the two-tone denim washes in between the pleats.
Daniela’s ‘Fit
Manon’s ‘Fit
Low Slung Extra Baggy Jeans
Both Manon and Lara’s outfit consisted of custom bra-tops from Gap, but you can still score their stylish jeans, like these extra baggy ones.
Yoonchae’s ‘Fit
Denim Moto Jacket + Low-Rise Long & Lean Jeans
The second I saw Yoonchae’s outfit, I knew I had to have it. Honestly, it inspired this entire story. The corset style hem paired with low rise jeans is so iconic. It’s just a shame it’s not on sale, yet.
Lara’s ‘Fit
Low-Rise Long & Lean Jeans
I definitely wanted Lara’s entire outfit too, but just the low-rise jeans will have to suffice. I love that these come in long and short lengths, I’ve already added two washed to my cart.
Some Other Must-Have Gap Denim Pieces
Denim Strapless Crop Vest
Although no members of KATSEYE were wearing this strapless denim vest, I knew I had to have it the minute I saw it. And since it’s on sale, it’s a no-brainer.
High Rise Cropped Capri Jeans
Capri’s are having such a major moment this year and what better way to lean into the trend with a pair of denim ones.
Denim Oversized Bubble Jacket
There’s something so chic about this oversized bubble jacket. I can envision it being worn with some vegan leather pants and an easy tank.
Organic Cotton Oxford Big Shirt
Alright, this Oxford shirt isn’t denim per se, but it looks so fab with any pair of jeans and it’s 50% off. So, what’s not to love?
Before you go, check out our slideshow below: